The APA promotes the concept of sustainability in the audiovisual industry in the Czech Republic. The audiovisual industry has enormous power in its hands. It is able to set trends, motivate and guide the general public in a positive direction and show society that even the seemingly impossible is possible. This is crucial during the climate crisis and is why we should make full use of the potential of our sector. It is in the hands of each of us, both individuals and major companies. Changing our thinking and our behaviour is an essential step towards saving the planet.
In cooperation with our partners and a work group of our members, we strive to increase awareness about the need for sustainability, as well as creating and providing useful tools and advice. We also work together on establishing the Greenfilming.cz platform, which should serve as the primary source of inspiration and motivation to all producers who are not indifferent to the fate of our planet.
Greenfilm manual – Czech version [ here ]